The well-known brand SEVEN50 was founded by Jeffrey Loloi in 2015, with the aim of creating pieces that reflected his distinctive taste in art and design. He handcrafts contemporary jewellery that is designed in collaboration with popular public figures, celebrities, and fashion bloggers. 

As an Italian native, Jeffrey knows the importance of high quality craftsmanship and attention to detail, especially during the manufacturing process. To ensure these standards are met, he hand-selects all the gifted artisans and designers who work for the brand. 

Innovative designer Jeffrey saw an opportunity to grow his business further. He realised that different target markets and trends exist, and what better way to capture these differences than through the use of different jewellery lines and social media?

Currently SEVEN50 resides in New York, the very driven and brand-focused capital of the world.

How did SEVEN50 begin?

SEVEN50 started all because I wanted to provide people with a form of expression and a way to elevate style for day to day wardrobes.

Why the name SEVEN50?

The name "SEVEN50" derives from the gold in jewellery that is linked to one or more metals with the purpose of increasing the rigidity. The colouring can be white or red depending on the type of alloy. Yellow and white gold is composed of 75% pure gold and the remaining from other materials.


Values are really important to us at JewelStreet, what are your core brand values?

Elevated daily style, self expression, uncompromising care.

Where do you get inspiration for your designs?

Street fashion and the city of New York; the people here are so creative and I love seeing how people pair things together. Accessories and jewellery have a unique power and I find that inspiring.

Are there any celebrities you would love to see wearing your designs?

Johnny Depp, Pharrell, Orlando Bloom, and Miguel. They seem like men who are not afraid of jewellery and I think I would freak out a little if I saw them wearing my pieces!

If you hadn't become a designer, what would you be doing?

I would definitely be traveling the world, learning about cultures and customs of other countries.

Are there any other designers whose work you particularly admire, and what jewellery is on your current wish list?

David Yurman, Ippolita (for Women), John Hardy, and Cartier. The ECROU DE CARTIER BRACELET is a piece that I would love to have.