Nov 16, 2018

Jeremy Meeks, the former model convict designing jewels (with handcuffs) with SEVEN50

The collection, created for Seven50 in collaboration with the jeweler Jeffrey Loloi, presents a recurring motif reminiscent of the «irons» of the police. The shooting in Milan

The particular engagementHe amazed everyone on the catwalk and now also proposes himself as a designer. Jeremy Meeks, the former model-now convict, who became famous for his viral signage photo, has designed a line of jewelry for the New York brand Seven50, in collaboration with Jeffrey Loloi, famous celebrity jeweler. The collection is unisex and made up of necklaces, bracelets, rings and chains. The particularity? The hooks (or pendants) have a shape that resembles that of the handcuffs. Thus, something new and curious arises from the memory of a past behind bars. To pose for the campaign is the same Meeks - what better choice being himself a model quoted - for these shots signed by the Italian Andrea Calandruccio.

The new challenge

Some chains, in white and yellow metal (which are on sale for $ 99), have two hooks and can be opened. Here, in the open chains, the resemblance to police handcuffs increases. With these creations Meeks proves not only to want to express himself and his life experience, but also to know how to elaborate the past, in order to use it to build the future. A new challenge.

The shooting in Milan

A backstage image of the shooting was posted on Instagram by the photographer Andrea Calandruccio who signed the campaign. The shots were made in Milan at the Cross + Studio location. Meeks - blue eyes, perfect face and enviable muscles - is completely comfortable in front of the camera.

Arrival by helicopter

The photo shoot for the Jeremy Meeks x S50 collection was produced at the end of October 2018. The model arrived on the Milanese helicopter set from Montecarlo, where he lives with his new partner Chloe Green (the billionaire heir to the owner of Topshop) and son Jayden Meeks-Green born May 29, 2018.

The collection, created for Seven50 in collaboration with the jeweler Jeffrey Loloi, presents a recurring motif reminiscent of the «irons» of the police. The shooting in Milan

Around 10 looks, including elegant and sporty, worn by the model for the campaign. «My proposals were very much like Meeks - explains stylist Veronica Bergamini - we wanted to propose outfits of both the 90s street genre and the most sought after, to contextualize the jewelery brand not only in street style and also to stay in line with the personality of the protagonist who wears jeans as in dark suit ». In the picture in Yezael by Angelo Cruciani.

Professionalism

On set Meeks proved to be professional and quiet, to the point that the dead time of the photographic work were almost zero, managing to complete the shoot in one afternoon. With an excellent result.

The social photo

The model has put on his Instagram, where he is followed by 1.7 million followers, this shot with the jewels. Maybe it's not the picture that best shows his sea-colored eyes (here semi-closed), but expresses grit and charm, not only for the presence of the bike.

The catwalk and love

The debut on the catwalk for Meeks was at the New York Fashion Week in February 2017. In the summer of the same year the model left his wife Melissa (with whom he has a son) to start the relationship with the heiress Chloe Green that the gave the second son.