The collection, created for Seven50 in collaboration with the jeweler Jeffrey Loloi, presents a recurring motif reminiscent of the «irons» of the police. The shooting in Milan
The particular engagementHe amazed everyone on the catwalk and now also proposes himself as a designer. Jeremy Meeks, the former model-now convict, who became famous for his viral signage photo, has designed a line of jewelry for the New York brand Seven50, in collaboration with Jeffrey Loloi, famous celebrity jeweler. The collection is unisex and made up of necklaces, bracelets, rings and chains. The particularity? The hooks (or pendants) have a shape that resembles that of the handcuffs. Thus, something new and curious arises from the memory of a past behind bars. To pose for the campaign is the same Meeks - what better choice being himself a model quoted - for these shots signed by the Italian Andrea Calandruccio.
The new challenge
Some chains, in white and yellow metal (which are on sale for $ 99), have two hooks and can be opened. Here, in the open chains, the resemblance to police handcuffs increases. With these creations Meeks proves not only to want to express himself and his life experience, but also to know how to elaborate the past, in order to use it to build the future. A new challenge.
The shooting in Milan
A backstage image of the shooting was posted on Instagram by the photographer Andrea Calandruccio who signed the campaign. The shots were made in Milan at the Cross + Studio location. Meeks - blue eyes, perfect face and enviable muscles - is completely comfortable in front of the camera.